Kabue Muriithi

RedTrack Blog | Marketing, Affiliate, Attribution • 23rd April 2025

How to Make the Most of Cross-Device Tracking

In an ideal world, customers complete their purchase or convert on a single device and within one session. But the reality is that they switch between devices and digital environments like mobile apps, websites, social media platforms, and others. Besides, they might engage with your ads and content numerous times before converting.

Medium • 8th November 2023

Real SaaS Content Marketing Strategies That Drive Revenue

But leading brands like Monday.com, Ahrefs, and Moz have done it.

I work with SaaS founders like you all the time. When it comes to content marketing, the main challenges always come back to three things:
• Highlighting your features and benefits in a simple and engaging way

In this article, I’ll explain 10 SaaS content marketing examples that will help you create your own content strategy that overcomes all of these.

Since software evolves fast, you need to keep educating your users and targ

Stax Payments • 27th June 2024

ACH Payment Vs Wire Transfer: Key Differences Explained

As a business owner, you engage in many daily transactions, from receiving customer payments to paying your bills and suppliers. 
But cash and checks are rapidly declining as preferred modes of payment.

Stax Payments • 30th May 2024

7 Game-Changing Growth Strategies For FSM Software Providers

While remote work is all the rage these days, there is still very much a need for on-site services, particularly in industries like construction, healthcare, utilities, and telecommunications.
This is where field service management (FSM) comes in.

Stax Payments • 7th May 2024

2024 Merchant Credit Card Fees Explained - Stax

You’ve heard that cash is king. Not so much anymore! 
Cashless transactions have dethroned the age-old cash payments. When was the last time you withdrew cash from an ATM? Or paid for your groceries using hard cash? If you’re like most people, then it’s probably been a while.

Medium • 12th July 2024

Social media scraping: What is it and why do you need it?

Social media has become an important part of our daily lives. In fact, as of July 2022, more than half of the world (59%) was already on social media. On top of that, social media users spend an average of 2h 29m on social media sites.

Medium • 12th July 2024

The Importance of Link Building for Your Online Brand in 2024

As a business or website owner, chances are that you’ve already come across the term “link-building”.For starters, link building is among the key drivers of organic traffic to your website.

Medium • 12th July 2024

What Does SERPS Stand For? Here’s Everything You Need to Know

There are millions of web pages online. But none of them is more important to digital marketers than search engine results pages (SERPs). Online business owners, digital marketers, search engine optimization (SEO) specialists, and pay-per-click advertisers are all competing for the most important slice of the online world; SERPs.

Medium • 12th July 2024

How to Do an SEO Competitor Analysis (Step-By-Step)

Let’s face it; a robust SEO strategy, remarkable content, and technical SEO aren’t always enough to get your online brand the attention it deserves. The competition out there is tough. This is where SEO competitor analysis comes in.

reliablesoft.net • 12th September 2023

Content Marketing for Startups: The Complete Guide

Content marketing is an integral aspect of building a successful startup. Not only does it help in establishing authority and credibility in the market, but it also serves as a cost-effective method for customer acquisition.

In this guide, you’ll learn step-by-step how to create a content marketing strategy for your startup business.

Why Content Marketing is Crucial for Startups

Most startups operate on a tight budget. It’s mostly not feasible for most of them to launch multiple marketing str